One of the facts of life with which authors have to reconcile is that, sooner or later, their books will be out of date. And when you're an author dealing in UP-TO-DATE BRANDING TECHNIQUES, your utterances risk becoming obsolete within moments of your fingers rising from the keys that composed them. This reality inspired the team at MartinLindstrom.com to engineer an "always-up-to-date" book concept.

Martin Lindstrom's books works like a PlayStation: you purchase them knowing that the games included will soon need supplementing but that you can purchase additions online. All Martin Lindstrom's fascinating books on branding are based on the same principals. They operates as a DualBook™, a term Martin Lindstrom coined for a book that exists online and as hard copy.

The online version constantly updates the reader on the topics covered by the book, and the paper book's pages are labeled, not with numbers, but with Web addresses that take the reader to updates on every issue discussed in the book. The DualBook™ is a subscription-based idea, offering you a ½ year FREE membership of the DualBook™. After the trial period, interested subscribers can extend their access to the DualBook™ for less than £5/US$4 a quarter. The DualBook™ can even update readers according to their profiles and the interests they demonstrate by requesting news on particular topics.

The concept couldn't be simpler and it may forecast the way many non-fiction authors will have to work to ensure their books are constantly relevant to the needs of an increasingly critical audience.

FREE membership of the DualBook™

By purchasing any of Martin Lindstrom's book* you will secure a ½ year FREE membership of the weekly updated DualBook™ community. DualBook already contains more than 100 exclusive branding articles written by Martin Lindstrom.

*NOTE: Except: Brand Building on the Internet

Click here to purchase the book today.