An introduction to BRAND sense

A true brand revolution is about to take place.

One has to wonder why almost all of today's brand communication is based on sight and sound, when an astonishing 75% of all our emotional connections are generated by what we smell?

BRAND sense is a result of the world's largest study ever conducted on our five senses and brands. Supported by 600 researchers from the highly respected research institute Millward Brown, we've analyzed the future of sensory branding in 13 countries.

The findings are mind blowing

BRAND sense offers solutions to the problems every marketer struggles with on a daily basis - how to optimize the brand ROI in a world in which the effects of traditional advertising are decreasing by the minute.

We've turned theory into a practical hands-on book on the future of brand building. Packed with cases and step-by-step instructions all supported by groundbreaking facts and figures.

Some of the largest brand icons have described BRAND sense as the first true revolution in branding that's occurred for 30 years. Endorsed by Fortune 100 CEOs across the world - BRAND sense totally breaks with conventional thinking - making this the primary brand and marketing book of 2005.

Click here to learn more about the research study or here to pre-order the book.

The publication of BRAND sense will kick-start the world's largest branding conference - a symposium which will run in 49 cities, across 29 countries. Click here to learn more.