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	How do you build a business around tweens desire for self-expression? Ask Maxine Clark, the CEO of Build-A-Bear Workshops. Since 1997, she has built a successful retail empire of 100 stores, with revenues-per-square-foot hitting a surprising US$700, compared to the US national average of US$ 350 per square foot in a shopping mall. Build-A-Bear will be rolling out internationally in 2003. What's the secret? In this chapter Patricia B. Seybold explores the secret behind Build-A-Bear. She takes a look at the values, which became fundamental for the success and the secrets, which made this concept a true winner from the very day it was launched. Click here to purchase BRANDchild online or click here to learn more about Martin Lindstrom or your complementary membership of DualBook. There are no articles for this Chapter
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