DualBook.com - Chapter 5: Making Clicks & Mortars Click

	Barbie's just turned 40, McDonald's has 70 years or so in the bag, and since its introduction in 1887 Coca-Cola has remained one of the world's most successful brands. These brands can hardly be considered hot trends, and yet they still maintain the loyalty of the tween audience. Then there are the others who were equally well known in there time, but seemed to disappear as quickly as they came. Tamagotchis lasted not much more than a couple of years, cabbage Patch dolls made it through a decade, and now very little is heard of the Pokemon phenomenon that swept through the globe at end turn of the twentieth century. In fact, if you were to examine the longevity of the 10 coolest tween and teen brands, the youngest - Tommy Hilfinger - is 18 years old and Coke, the oldest is 120 years old. What do they do to stay young forever? Read this chapter and learn the success factors these tween-appealing brands has used when capturing the attention of tweens - forever! Click here to purchase BRANDchild online or click here to learn more about Martin Lindstrom or your complementary membership of DualBook. Articles for this Chapter Kids, the real power is buying decisions
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