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	The more uncertain things become around us, the greater our need for belief. Beliefs come in various shapes and sizes. We have the ability to dream, aspire; we are gifted with the ability to have ideals. Each aspect of our belief system ensures that we have certainties to wake up to each morning, no matter how abysmal things seem. Since September 11, the Bible has been on the Lycos list as the fiftieth most searched for term. The movement towards religion not only offline but also online cannot be ignored. The Internet is a major purveyor of spiritual expression at a time when spiritual hunger is growing in the West. The BRANDchild study sows that more than a year after September 11, 56,1 per cent of all urban tweens across the globe found the word "religion" important, with US (76,6 per cent) and Brazilian tweens (78,8 per cent) expressing the most reverence of the world. Given the widespread anti-God message that has existed in recent history in China, its not surprising that only 20,7 per cent of all Chinese tweens considered religion important. The Nordic Youth Research Organization released the results of a study on Civic Participation among Young People in Europe. It reveals that over the past nine years, active church membership was the fastest growing trend among tweens. This dramatic quest for spiritual sustenance has had a very strong effect on today's tweens, making the search as much their own as their parents. But what role are brands most likely to take in this context - read chapter 4 and you will not only learn the new role of branding but how branding most likely is going to change even more over the next 3 years. Click here to purchase BRANDchild online or click here to learn more about Martin Lindstrom or your complementary membership of DualBook. Articles for this Chapter Religion Speaking to dreams by using the right language
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