A recent study on teenagers, between thirteen and seventeen years of age, showed that only 13% of kids trusted the Internet a “great deal” while 24% didn’t trust the Net at all

Fifty-five percent of websters prefer internet surfing to watching television

When a story starts for a Webster it has to continue. Products isolated from evident application, that doesn’t exhibit their context, wont be relevant to the future consumer. To be visible, products will have to either be the result of a preceding product or lead to a new one.