The emergence of Infomediary tools that roam the net looking for items to fit the individual shoppers tastes, needs and budget, indicates consumer confusion with the plethora of choices now available on the net.

Virtual shopping lists will be based on the consumer’s historical shopping patterns rather than being composed by the consumers before each virtual shopping trip.

Retailers are likely to become media players: they will sell those windows. The space in the consumer’s brain occupied, in the minutes before purchase, with decision-making and product selection. This space should earn the retailer more revenue than from selling the products.