M-tailing gives consumers a tool to negotiate immediately on product price, function and delivery conditions via their mobile phone display

It’s conceivable that every product will be available through auctions online. Comparison shopping is likely to become a potentially powerful; m-tailing application

The power of m-commerce is that it will be instant commerce giving marketers a means of contacting the consumer, right at the most crucial time in the shopping continuum: at the very second the consumer considering whether to buy or not to buy a certain product, rather than long before such a decision is to be made or after this a dead issue.